What does it take to build a great company culture?

Every company has its own culture, defined by its values, and governing principles that the leadership and employees equally share. While most people consider culture an unimportant element, it has a real impact on performance, retention and the company’s ability to adapt to changes. A disengaged team will leave founders staring into the horizon alone.

In critical times, excellent leadership and culture mean an ability to get people to buy into your strategy, not only that but to do things with a confident attitude. It takes effort to relay…