How to assess the best channel for your product?
Published in
3 min readDec 1, 2021
It is the most complex process an early-stage company must go through. A channel is not just about the name of providing a platform to sell products. The confusion is common. A channel where you position the product might take you to the platform where you sell, but not all the time.
In other words, it represents the medium where you can get the greatest audience reach…