Five steps founders should do to survive.

The world is now facing a public health crisis known as Covid-19 and also a financial crisis.

The crisis on our hands manifests differently for individuals and companies. The uncertainty over our ability to revert to our normal state creates pressures on mental health, relationships and business performance.

We need to consider permanently adjusting our work practices, lifestyle and safety considerations.

It imperative we think about the support of our tech entrepreneurs during this crisis. Early-stage and even well into growth, are period of substantial uncertainty at a company level. Founders are challenged beyond the average level during Lockdown.

There are a few points that should entrepreneurs keep in mind during a crisis.

1. Not alone

There are many people affected by the current crisis known as Covid-19. It is normal to seek help and support, and there are many forums for this.

I keep sane on Ada’s list, lunch club, ladies in VCs, and a few specialised groups who for the last 11 weeks have become a go-to place for support.

None of us has the solution, but with other people around, we are getting closer.

2. Pivoting

Always connect with your clients and customers. They know why they are buying or not buying. It is imperative now more than ever to be dynamic in the way in which we interact with our market…