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Ad Management Systems

Flavia Richardson
3 min readNov 29, 2021

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Ad management systems allow founders to advertise their products and solutions on social media platforms with the view of increasing their audiences. Such tools enable content providers to plug their videos, Ad and blogs and channel it across different mediums and platforms while retaining a single view on performance.

As companies execute more complex strategies across multiple platforms, the requirements to introduce automation and tools which aggregate data increase.

How to assess the best system for your ad management?

There are many Ad management tools available that can handle the campaigns across different platforms, including HubSpot, AdRoll, RollWorks, Influ2, Adstream, 6Sense, and Celtra. These systems can help you to execute complex strategies for your marketing enabling founders to understand their user journey to conversion, as well as running optimisation to reduce CPA or improve conversion.

Improving performance, retargeting, and mapping the cadence a user will go through from awareness of your product to buying, is not a simple exercise especially across many social media platforms. Systems like funnel.io can help founders aggregate and normalise data but the analytical elements will require further analysis.

HubSpot

HubSpot helps to lead the audience to get new opportunities. It also enables an adviser to get the targeted audience. It allows you to share your ads on social media such as Facebook, Linked In, or Instagram to…

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Flavia Richardson
Flavia Richardson

Written by Flavia Richardson

Funding | Advising | Mentoring | Dedicated to Changing Early-Stage Growth

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