Although revenue-based financing has many benefits and in-built flexibility, founders should be assessing its suitability once they considered all the aspects of the product and the lender.

Like most VC backed business models it has some hidden aspects which could shape a founders decision-making process, which in our ecosystem are…


The European investment ecosystem is thriving more than ever. The challenges highlighted by lockdowns led to a flourishing of innovation and of sources of funding for our ecosystems.

The European ecosystem is deployed in the past 12 months over $1.3bn invested in early-stage life sciences and healthcare.

European Startups

The life sciences…


Customer Acquisition Cost (CAC) is the cost of acquiring a customer to purchase products. It works along with the Customer Lifetime Value (CLV). CAC is an important term for growth businesses.

If a company knows the cost of bringing a customer on, it can get a clear vision of its…


Loyal Users

Customer loyalty plays an important role in the establishment and marketing of a business. Users can be loyal to your brand or product only if they are satisfied with the quality of your brand or product. A loyal customer always likes to buy their favourite product from your…


A target audience is a group of people that shares the same interests, needs, and societal similarities. Target audience helps business influencers to estimate where they can see them in the next few years. …


Value Determination For Tech Companies

As our venture capital ecosystem grows it becomes more important than ever to be able to assess the value of technology companies. It is a complex process which most of the time requires professionals in the space to evaluate future performance rather than historical performance.

THE VC METHOD

It is for this reason…


For us all, 2020 has been a black swan, a hardly ever predictable scenario.

After the second quarter of the year, we have seen the venture capital ecosystem repositioning itself to support a growing innovation ecosystem.

It is an ever more ingrained part of the economic development policies for states…


A great company always starts with compacted company values. Company values are how the company defines the main pillars of their uniqueness and values, which as well affect the technique they conduct their core business. …


Every company has its own culture, defined by its values, and governing principles that the leadership and employees equally share. While most people consider culture an unimportant element, it has a real impact on performance, retention and the company’s ability to adapt to changes. …


The current financial climate is disturbing for technology founders. At the European level, we have over 300 VC funds continuing to invest actively and grant-making programmes in every country, yet founders face many hurdles accessing capital.

Early-stage technology founders are foremost to feel the effect of economic downfalls. …

Flavia Richardson

Funding | Advising | Mentoring | Dedicated to Changing Early-Stage Growth

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